With the people of Britain having spent over £27 million on their pets last Christmas, it comes as no surprise that there are some exceptionally weird and wonderful products out there for your animal companion to get its paws, claws, talons or fins on. This week we’re going to show you just some of the craziest pet products we have ever seen and we’ll give our honest opinion on how useful they are.

• You probably weren’t aware you can get prozac for your pooch to help perk them up if they spend a long time alone while owners are out or at work. The drug, called Reconcile, apparently works the same way as the human version, increasing the level or serotonin produced in the brain to improve mood. If you ask us, this is taking things a little too far. If your dog is suffering from some kind of mental disorder caused by separation from their beloved owner, you have to wonder if they should have gotten a dog in the first place. Not everything should be solved with pills, least of all where animals are concerned.

• This next product is actually a pretty nifty little gadget. The Litter Robot is for those people who squirm at the thought of cleaning up after their moggy. This handy, spacecraft-esq machine does the job for you. Not only does it quickly hide away the cat’s undesirables, it also prevents odours. The inventors also claim it will save you 50% of the cost of buying litter and the only other thing you need is a regular old binbag to line the tray. You will, however, have to get off your lazy backside to empty that.

• So, this isn’t exactly a product for your pet. This is, in fact, a product made out of your pet – no animal cruelty here, of course. Or at least, we hope not. The Fur-Ever Keepsake can be anything from a glove to a coat made entirely out of – you guessed it – the fur of your pet. So if being apart from your darling little chihuahua Tootsie is just too much for you to handle, have a pair of gloves knitted from her fur and take her with you everywhere you go. You can even get that fresh, wet dog smell when you get caught in the rain.

• One of the most pointless inventions out of all of these products is probably the Goldfish Walker. Basically a fish tank on wheels that allows you to show your marine critters the sights. Like we said, pointless.

• Now, despite being yet another utterly useless item, if you’re a big beer drinker it is actually kind of quaint. Beer….for your dog. Happy Tail Ale, it’s called. Luckily it contains no alcohol, is non-carbonated and, unlike beer for human consumption, is actually pretty healthy. It’s also flavoured with drippings to make it taste like a dog’s favourite food, given the choice. Beef. Mmm…yum…

• So, we’ve saved the best for last. This is also the most risque of our featured products and it goes by the name of the Hotdoll, a doggy shaped doll that keeps your rather affectionate dog away from your leg. We’re sure you have vivid imaginations. You can work out the rest for yourselves.

Body language obviously isn’t exclusive to humans. Animals don’t have the luxury of being able to communicate so thoroughly using words. You may think you know your pet pretty well, but there might be one or two hints of NVC (non-verbal communication) that you weren’t aware meant anything at all. You may even recognise a few; cats kneading, dogs cocking their heads, rabbits stomping. If you’ve ever owned any of these three pets, you’re bound to have seen this behaviour at least once. They’re not the only ones that do it, too – every animal on the planet has a unique way of communication, including rats, ferrets and reptiles!

Over the new few weeks, we want to clear up some mysteries and help you to understand your pets needs and emotions a little bit better with a breakdown of some common and uncommon bits of behaviour from a few of our furry friends.

This week is the turn of man’s best friend, the canis (or simply ‘dog’ to you and I).

Dogs

1. Tail between its legs – everyone should know this one, but just in case you don’t, a dog holding its tail between its legs is usually frightened or nervous. It may also arch its back, bend its legs and its ears will likely lie flatter. A dog that shows these signs is likely to snap at someone or something it’s are afraid of. Its pupils also tend to dilate.

2. Wagging tail, panting, erect ears – these indicate the dog is a very happy, relaxed and confident pooch that is probably having fun.

3. Lifted paw and flattened ears – this often suggests fear and submission.

4. Twitching or pricked ears, tail low – the dog is likely to be listening for something so is attentive, but not necessarily frightened. Dogs tend to be curious about every little sound they hear, especially if it’s new to them.

5. Tail erect or curled – this is a sign the dog is confident, happy and relaxed. Its ears will probably also be erect or pricked, though it is difficult to tell with some dogs.

6. Rear end in the air, upper body to the floor – this is called ‘baying’ and dogs normally exhibit this behaviour when feeling playful and happy.

7. Rolling over - a dog that exposes its belly is often being submissive to either another dog, or to you. It doesn’t  want to show any aggression.

8. Maintains eye contact, ruffles fur, stands tall, growls – this behaviour suggests a show of dominance either directed towards another dog, or to a person. It can be dangerous for both if not handled with care. Any dog exhibiting this behaviour towards a person should be dealt with cautiously. The dog may also start to bear its teeth and lunge. Experts suggest you maintain eye contact and calmly back away.

Stay tuned for next time when we’ll tell you all about cat communication!

There are always those questions that, no matter who you seem to ask, no one can give you an answer for. Things that go beyond ‘why is the sky blue?’ (nothing to do with reflecting the sea either, just so you know) or ‘what is a fly with no wings called?’ (the best answer we heard was ‘a cripple’). Fortunately the questions we’ve compiled we can offer you answers for, so over the next few weeks expect to learn something new and fascinating about our animal brethren to boggle brains at parties and gatherings!

By now you must be wondering what today’s question is! It’s one that many people have asked, but it’s rare to find someone who can actually answer it: Why are white cats so often deaf?

We know this is quite a scientific question to get us started off, but we’ll put this as simply as we can. Deafness in white cats is often caused by a specific pigmentation gene. This at least explains why not all white cats are deaf as different genes can be responsible for the white colouring. Research also suggests that cats that have blue eyes as opposed to orange, green or yellow have a greater chance of being deaf because of what is known as the ‘Dominant White’ gene. This particular gene has an affect on the development of the ear canal and more often than not is seen in cats that are white in colour and blue-eyed. In cats with odd-eyes, one blue and one green, for instance, there is a high chance that the cat will be deaf on the blue-eyed side.

It’s something to take into consideration if you’re thinking about getting a cat or kitten. Be sure to check out any health concerns you have for the cat with the breeder before making any long term commitments. All the same, though it may seem like a huge challenge taking care of any deaf animal, a cat with hearing difficulties will get by in life just fine by honing their many other finely tuned senses. Be aware that deaf cats can be easily frightened, will often ignore you, and will have slightly more difficulty hunting, but none of these things are taxing to deal with. Just remember a deaf cat needs just a little bit more love and attention than one that can hear.